The idea of Red's was created when two roommates wanted stylish, high quality sunglasses in colors that represented their lifestyle. Whether it was a childhood beach destination or their alma mater, they wanted colors that compliment their loyalties. From there, an idea was born to create sunglasses in classic styles they loved, in colors nobody else had. The guys had family in the fashion business, so they decided to see what it would take to make their own shades. One of those "guys" was Whitner Milner. Since Whitner's untimely passing, his former roomate and brother continued with the idea and named Red's after Whitner's beloved labrador, Red. A portion of the sales of Red's go towards furthering the plight of Shallow Water Blackout Prevention. Please read the full story here, and while you are there pick up a great pair of shades!